Closing the SUPPORT Gap
in Modern Benefits Strategy
Helping advisors deliver what traditional benefits miss through curated services meant to be used every day by everyone.
CAN KINDNESS SCALE?
THE REALITY OF TODAY'S WORKFORCE
WHAT YOUR CLIENTS ARE MANAGING EVERY DAY
High-volume, fast-paced environments
Constant trade-offs between speed, accuracy, and experience
Emotional labor layered on top of operational pressure
Inconsistent employee experience across teams, locations, and shifts
Consistency isn’t assumed any longer. It has to be supported.
Where traditional benefits fall short
TRADITIONAL programs don’t solve daily life pressure
WHAT EXISTS TODAY:
- Healthcare
- Insurance
- Retirement
- Wellness programs
How they are designed to operate:
- Reactive
- Future-focused
- Episodic
- Low engagement
BUT EMPLOYEE NEEDS ARE DAILY
And that’s where most performance, engagement, and retention issues actually start
There’s a gap between when people need support - and when they actually receive it
Most perks are occasional.
TEAM MEMBER needs are daily.
TEAM MEMBER needs are daily.
FUFILD'S CARE-FIRST SUPPORT is the way into the future.
how employee performance actually works:
Care→Fulfillment→Contribution
01
Care
Support for the human behind the work
02
Fulfillment
Energy, stability, and capacity from choice
03
Contribution
Effort, performance, and engagement
You don’t get consistent performance without supporting the conditions behind it.
FUFILD - THE MISSING LAYER OF SUPPORT.
- Supports employees in their daily lives
- Driven by employee choice
- Runs continuously - not occasionally
100+ APPs ACROSS 4 categories
Enjoyment
Recharge, joy, emotional recovery
Wellness
Physical and mental health
Convenience
Reducing life friction and time pressure
Growth
Learning and personal development
No guessing. No forced perks that disappoint. Just freedom for them to choose, and enjoy what supports their life right now!
REAL TIME DATA
Employers See What Teams Are Actually Experiencing in Real Time
What EMPLOYEES are actually using
How long they stay engaged over time
How much support is being used vs. unused
Where teams begin engaging in the same ways
Patterns can emerge quickly:
Which AREAS are thriving
Where engagement is dropping
What support is resonating
Real Story
MORE THAN ENTERTAINMENT
Macy is a young single mom raising her three-year-old daughter. After long days at work, her evenings are everything: getting her daughter to sleep, and hopefully finding a moment to breathe.
The Problem
Every night followed the same pattern: Just as her daughter drifted off something would interrupt - and wake her right back up.
It was exhausting. Unpredictable. Frustrating.
The Fufild Impact
Through Fufild, Macy found a simple solution: uninterrupted music. One small change that transformed her entire evening routine: Her daughter falls asleep peacefully, she can finally unwind, the nights feel calm and consistent now.
Sometimes, that means sitting quietly. Sometimes, it's watching her favorite shows. Either way - her night is finally hers again.
Real Story
NOT JUST CONVENIENCE
Lisa is a single mom raising a 10-year-old who loves basketball. Every Friday, she faced the same impossible window: 4PM gets paid, 5PM the game starts.
THE PROBLEM
With no groceries at home, she had no choice - rush to the store, drive home, unload everything - then head to the game. She always made it. But always late. Her son noticed.
The Fufild Impact
Through Fufild, Lisa found a better option - grocery delivery timed to her schedule. Groceries arrive before she gets home -No rushing. No extra stops. Which means she walks in before tip-off.
She's not catching up anymore. She's there from the beginning - cheering, present, fully engaged.
This isn't just convenience. It's support showing up when it matters.
Real Story
THE IMPACT OF GrOWTH
Maria leads multiple locations and an 80+ employee team. She wanted better retention - but was still relying on instinct.
THE PROBLEM
Hiring by gut. No visibility into engagement. Retention was guesswork, not data. Sometimes it was successful, sometimes not. But getting consistency felt unachieveable.
The Fufild Impact
Fufild shifted Maria's role from guessing what employees needed to observing what actually mattered - revealing real patterns of engagement without forcing a one-size-fits-all approach.
The ones investing in themselves stayed longer. That insight changed how she hired and built her team.
Real Story
Wellness BRINGS CONNECTION
Tony leads teams of mostly young employees, and the challenge wasn't effort - it was connection. People worked side by side, but didn't really know each other. After introducing Fufild, the shift wasn't immediate, but over time real connection started to take hold.
THE PROBLEM
Teams were getting work done, but they weren't building the relationships that make culture feel strong.
The Fufild Impact
Employees used Fufild to start a workout plan together, building friendships naturally without being assigned or forced.
Work started to feel different - more connected and supportive. The results showed: the team was more productive and profitable than ever.
This isn't just wellness. It's belonging.
A SYSTEM WITH NO WASTE
ALL Unused Points Are Credited Back
Program spend reflects real engagement
NO CHARGE FOR INACTIVE PARTNERS
If an employee does not activate within the first two months, the platform fee is removed.
What This Means for your company
Participation can grow organically over time
The system aligns cost with real engagement
Fufild was built so that investing in people never means wasting resources.
A SIMPLE PRICING MODEL
Choose Your Plan
Simple, flexible pricing built around real engagement.
STARTER
3,000 Points
$40 / mo
Perfect for getting started - give your crew meaningful support from day one.
STANDARD
5,000 Points
$60 / mo
The most popular choice - more flexibility, more impact for your team.
PREMIUM
9,000 Points
$100 / mo
Maximum value for crews who deserve the full Care-First experience.
CUSTOM
Let's Talk
Tailored Points
Built around your team size, tour schedule, and specific needs.
Plans can be tailored by location, department, or role.
Smarter Compensation - NOT Additional Cost
Traditional Compensation
(Payroll & Wage Increases)
- Disappears into base pay
- Felt once → then expected
- Low visibility after pay cycle
- No ongoing engagement
- Costs compound permanently
Fufild
- Delivered daily, not once
- High visibility, high frequency
- Reinforces value every shift
- Drives engagement + retention
- Flexible, controlled spend
For ~$0.38 per hour per employee, you convert compensation that gets absorbed into value your team actually experiences every week.
FULFILLING CLIENT EXPECTATIONS
Your clients are already expecting more.
Fufild helps you deliver REAL, every day support.
Business Impact
Fufild fills the gap traditional benefits miss
A new layer of support designed for everyday life - not just key moments
CONSISTENT EXPERIENCE
Stronger alignment across stores, shifts, and teams.
HIGHER ENGAGEMENT
Team Members show up more present, energized, connected.
Better INTERACTIONS
Customer moments feel more natural, consistent, human.
STRONGER RETENTION
People stay where they feel supported and valued.
Ongoing, employer-funded access to services employees actually use - turns support from occasional into everyday fulfillment.
The Opportunity
HOW THIS STRENGTHENS YOUR CLIENT RELATIONSHIPS
Differentiated offering
Stand out with a client experience that feels distinct and valuable.
Ongoing touchpoints
Create repeat moments to stay connected throughout the client journey.
Engagement data
Capture measurable insights that show what clients respond to.
Longer retention
Build stronger relationships that encourage clients to stay longer.
Fufild is a B2B SaaS-based fintech infrastructure platform that enables employers to fund employee-directed spending across categories of personal fulfillment. Fufild does not act as a service provider, reseller, or partner of third-party providers unless explicitly stated.